In anticipation of McDonald Wednesday’s all-day investor conference, the company revealed that its chicken business now rivals the size of its beef operations. The company emphasized its aggressive expansion strategy, fueled by billion-dollar equities such as McNuggets, McChicken, McCrispy, and McSpicy.
The statement outlined ambitious plans, including the global rollout of McCrispy to nearly all markets by the end of 2025. Moreover, the company aims to diversify McCrispy into wraps and tenders, showcasing its commitment to innovation and rapid scaling to meet customer demands.
McDonald
Enthusiasts of the renowned chicken wraps from the chain have reason to celebrate. The handheld Snack Wraps, introduced in 2006 to cater to health-conscious, on-the-go consumers, were credited with boosting McDonald’s sales at the time.
However, after approximately a decade in the US, McDonald’s phased out the snack wraps from its American restaurants due to their labor-intensive preparation. The process involved steaming tortillas and tightly rolling the ingredients for packaging, leading some franchisees to raise concerns about efficiency and advocate for their removal to maintain quick service times.
While acknowledging the significance of core menu items like the Big Mac, Quarter Pounder, Chicken McNuggets, and French fries, which collectively contribute to around 65% of systemwide sales, McDonald’s is embracing new ventures. The company disclosed plans to reach 50,000 restaurants by the end of 2027, heralding what it deems the “fastest period of growth” in its history. With over 40,000 locations across more than 100 countries presently, this expansion underscores McDonald’s commitment to global presence and continued success.
