Tech

This is apparently all it takes for shoppers to ditch an online retailer for good

Every e-commerce site has three strikes before being abandoned by the majority of consumers – for good, new research has claimed.

Salesforce’s latest “Connected shopper” report, surveyed 1,600 global shoppers and more than 1,000 retail executives, finding that four in five (80%) shoppers would abandon a retailer after three bad experiences. What’s more, with the pandemic pushing more and more consumers into the digital realm – there is virtually no room for error. 

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