SAS has revealed its intentions to fully integrate its cloud-based intelligent decision-making solution, SAS Decision Builder, into Microsoft Fabric, the comprehensive data and analytics platform from Microsoft. This integration signifies a synergistic collaboration between cutting-edge technologies and services from both companies, aiming to provide a versatile and scalable user experience.
SAS Decision Builder empowers business analysts and experts to seamlessly integrate multiple AI models, rules, and procedural logic into a unified AI workflow. The upcoming integration with Microsoft Fabric is poised to address a crucial final challenge in implementing AI, fostering consistent and measurable decision-making across customer experiences and the broader enterprise.
SAS
Applicable across various industries, SAS Decision Builder has the potential to streamline decision-making processes for businesses by codifying a variety of decisioning models. For example, in the financial services sector, lenders can use SAS Decision Builder to swiftly automate decision-making by calculating credit scores for loan approvals. Similarly, manufacturers can employ the platform to proactively identify and rectify production defects, thereby preventing costly mistakes and disruptions in the supply chain. Marketing teams can also benefit by creating personalized customer experiences that yield tangible business results.
Bryan Harris, Executive Vice President and Chief Technology Officer at SAS, emphasized the need to connect AI models with intricate business decisions and measurable outcomes as more organizations adopt AI. He expressed excitement about bringing this state-of-the-art capability to the Microsoft Azure community and ecosystem.
Fabric’s standout feature lies in its secure and pervasive infusion of intelligence at each step of the user process, supported by a unified data foundation and consistent governance. The upcoming inclusion of SAS Decision Builder is expected to enhance the user experience across Microsoft data sources, enabling customers to leverage the same set of tools for AI decisioning capabilities.
Arun Ulagaratchagan, Corporate Vice President of Azure Data at Microsoft, highlighted Fabric’s use of AI to process vast amounts of data for decision-making. He noted that the strategic integration with SAS would elevate the user experience by providing solutions necessary to complete the decisioning lifecycle and deliver insights with confidence.
SAS was recently recognized as a ‘Leader in AI decisioning platforms’ by Forrester in The Forrester Wave: AI Decisioning Platforms. The report praised SAS for offering enterprises sophisticated and user-friendly AI decisioning platforms.
The integration of SAS Decision Builder and Microsoft Fabric is set to commence soon, offering customers the opportunity to capitalize on the strengths of both partners to enhance their decisioning capabilities. Details of availability will be disclosed in due course.
