Nothing shows off new earbuds at Fashion Week, but I need more than catwalk looks

What do you do if you’re a forward-thinking fledgling tech outfit keen to shift the ‘one-time-half-of-OnePlus’ image? You coquettishly showcase your new earbuds at London Fashion Week, revealing precisely no new information about them – nope, not even a sliver of info. Nothing. 

Founder Carl Pei has never walked a particular path when it comes to Nothing, and this recent fashion stunt is no exception. Nothing products were displayed throughout designer Chet Lo’s SS23 runway show (part of this year’s London Fashion Week) including the unreleased earbuds case and Nothing Phone 1 – with its striking lights shining out from the stretchy translucent bag it was stuffed inside. 

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