Tech

Dolby Atmos is bringing the sound of the cinema to your car

Dolby has partnered with automotive infotainment company Cinemo to bring Dolby Atmos immersive audio to cars, starting with the Lucid Air range of luxury vehicles. The partnership was announced during Dolby’s panel at the IAA Mobility conference and, according to a Dolby press release, is “set to drive a revolution for in-car entertainment.”

Dolby claims that by working with Cinemo, car makers will be able to seamlessly integrate Dolby Atmos immersive audio into their future vehicles, which presumably could act as a selling point for manufacturers going forward.

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