CES vs Omicron: will the world’s greatest tech show blink?

Two words zip through tech newsrooms every January like the electrical signals pulsing in a PC: “CES Flu,” shorthand for the cold you caught after a week spent interacting with 150,000 tech enthusiasts from around the globe at the industry’s annual expo in Las Vegas. But the term took on new meaning in 2020, when the world’s biggest tech trade show was fingered as a superspreader event for Covid-19.

CES 2021 was cancelled due to Covid, but with the world having started to open up, the Consumer Technology Association (CTA) – the trade group behind the show – announced that CES 2022 would be back on the ground in Sin City. However, with the virulent new Omicron variant of Covid posing a new and possibly unique threat, will the CTA hit ‘Go’ on CES?

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