Apple’s data auction privacy ad is only scary because it’s true

Ellie is like all of us; just a person perusing the latest offerings in a classic vinyl music store, who then discovers a door and a hidden auction where a multitude of what could best be described as dandies are anxiously bidding on her private data.

Yup, seems normal. Apple is using this slightly comic, but mostly disturbingly accurate, ad depiction of data brokers at an auction house called “DUBIOUS” to illustrate a point: this is what’s happening to your data.

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