Entertainment & Arts

‘Spider-Man’ Leads Quiet Box Office Weekend As Domestic Cume Grows To $720M+

Refresh for chart and more analysis Some studio distribution bosses use to say that moviegoing is a 52-week business. Well, that’s not the philosophy this weekend, and it’s even grimmer next weekend as most of the majors figured in the wake of MLK weekend, and a traditional box office dead zone like January with Omicron flying around, that it wasn’t worth the P&A spend to put any kind of movie out there. Back in the good ole days, and we’re talking five years ago, post MLK was the time when Universal turned M. Night Shyamalan’s Blumhouse horror movie Split into an event with a $40M start, and Paramount settled for second on their Vin Diesel sequel xXx: Return of Xander Cage for $20.1M.

Ghostface and Jenna Ortega in Paramount Pictures and Spyglass Media Group’s “Scream.”
Paramount

And, so, we settle for Sony’s Spider-Man: No Way Home rising to No. 1 in its 6th weekend with $13.5M, putting its massive domestic total at $720.4M, and Paramount/Spyglass Media’s Scream in second with a -61% drop with $11.7M, and a $50.6M ten-day total. That second weekend ease is around the same as Scream 4 (-61%), but richer than the previous installment which did $7M in weekend 2, and among the franchise’s second weekend’s it’s third behind Scream 3 ($16.3M) and Scream 2 ($13.9M).

Spider-Man‘s cume by Sunday keeps the blockbuster title in 4th place among all movies at the domestic box office. If the webslinger is going to beat Avatar and become the third-highest grossing movie of all-time in U.S. and Canada, Spider-Man: No Way Home has to do more than $40.1M in business. Through six weekends, No Way Home is 31% ahead of Avatar at the same point in time (which was at $551.7M by the end of the post MLK frame), however the difference between the movies is that Spidey is more front-loaded, while Avatar continued to do meaty numbers into Presidents Day weekend (i.e. weekend 6 was $34.9M, weekend 7 was $31.2M, weekend 8 was $22.85M while the 4-day Presidents Day holiday pulled in $28.7M).

Major studio moviegoing isn’t expected to come back until Feb. 4 with Lionsgate’s sci-fi Roland Emmerich title Moonfall and Paramount’s Jackass Forever. One wonders if there was a missed opportunity by studios not programming this weekend. I get it, best to spend your marketing money during a pandemic on the holiday frames, when there’s more of the audience that could come out. However, with the 18-34 demographic being the most confident to head to the movies, it’s interesting to note that there’s more colleges out yesterday at 15% and K-12 at 3% then there is on Feb. 4 which is respectively 2% and 1%. Go figure, but in the wake of Sony moving Morbius, the assumption was that Omicron would be worse by this point in time. The surge is flattening according to the Los Angeles Times here in LA County, even though California is averaging 100K new cases a day, more than twice as high as last winter’s high of 46K.  Los Angeles County Public Health Director Barbara Ferrer advised many to delay nonessential activities such as unmasked parties and dinners.

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